Long ago, an Indian paint company came up with a catchy adverting slogan “Whenever you see colour, think of us”.
It looks that inspired by this slogan a small village in a southern district of Semarang of Indonesia has transformed itself into a stunning display of bright colours and whimsical designs, a huge departure from its former state of squalor.
The village community, living up to its name Kampung Pelangi (Rainbow Village), spent over $22,000 on the facelift to attract more tourists to the area with a bold new colour scheme. Initiated by 54-year-old junior high principal Slamet Widodo, the project was inspired by at least three other towns in the country that adopted similar paint jobs, and has turned at least 232 homes in Kampung Pelangi into works of art. Creative murals adorning the walls of narrow passageways burst with life, giving a veritable pulse to the whole village.
So far the makeover seems to have done the trick, escalating Kampung Pelangi into a must-see attraction and trending on social media. Visitors have flocked to the village for the potential to capture Instagram-friendly shots of the colourful surroundings.