It is a case of being loved too much, almost to death. The popularity of Game of Thrones has turned the life upside down of the people of Dubrovnik, a gem of a Croatian city nestled on the Adriatic Sea.

Dubrovnik is a prime example of the effects of mass tourism, a global phenomenon in which the increase in people traveling means standout sites — particularly small ones — get overwhelmed by crowds. As the numbers of visitors keeps rising, local authorities are looking for ways to keep the throngs from killing off the town’s charm.

On a typical day there are about eight cruise ships visiting this town of 2,500 people, each dumping some 2,000 tourists into the streets..

A Dubrovnik said: “We feel sorry for ourselves, but also for them [the tourists] because they can’t feel the town anymore because they are knocking into other tourists. It’s chaos, the whole thing is chaos.”

The problem is hurting Dubrovnik’s reputation. UNESCO warned last year that the city’s world heritage title was at risk because of the surge in tourist numbers.

The popular Discoverer travel blog recently wrote that a visit to the historic town “is a highlight of any Croatian vacation, but the crowds that pack its narrow streets and passageways don’t make for a quality visitor experience.”

It said that the extra attention the city gets from being a filming location for “Game of Thrones” combines with the cruise ship arrivals to create “a problem of epic proportions.”

It advises travellers to visit other quaint old towns nearby: “Instead of trying to be one of the lucky ones who gets a ticket to Dubrovnik’s sites, try the delightful town of Ohrid in nearby Macedonia.”

In 2017, local authorities announced a “Respect the City” plan that limits the number of tourists from cruise ships to a maximum of 4,000 at any one time during the day. The plan still has to be implemented, however.

team at this summer’s World Cup, where it reached the final, helped bring new tourists.

More than 800,000 tourists visited Dubrovnik since the start of the year, a 6 percent increase from the same period last year. Overnight stays were up 4 percent to 3 million.

Krunoslav Djuricic, who plays his electric guitar at Pile, one of the two main entrances of Dubrovnik’s walled city, sees the crowds pass by him all day and believes that “mass tourism might not be what we really need.”

The tourists disembarking from the cruise ships have only a few hours to visit the city, meaning they often rush around to see the sites and take selfies to post to social media.

“We have crowds of people who are simply running,” Djuricic said. “Where are these people running to?”

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Asif Ullah Khan

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