When it comes to men’s style, there are few who are more convincing than David Beckham. Having modeled for Armani, designed for H&M and launched his own fragrance line, the former-footballer-turned-style icon is now carving out his own fashion territory with British menswear brand Kent & Curwen.
As a long-term partner of the brand, this time Beckham is not just the face of the brand, but also the brain behind it.
His ambition is to turn this 91-year-old heritage brand into a label that reaches different generations.
“We are a brand that has been around for many years, but we are evolving in so many different ways and styles … We want to be a brand that hits different ages,” he says.
The brand showcased its 2017 autumn/winter collection, the first in collaboration with Beckham, which reinterpreted the classic cricket sweater and the rugby shirt.
Daniel Kearns, creative director of Kent & Curwen who has worked with Louis Vuitton and Yves Saint Laurent, has teamed up with Beckham to reinvent the brand.
“We want to instill in each piece that sense of heritage, even as the washing and treating give it a contemporary edge. It is about using techniques to marry the heritage of the brand with a contemporary look,” Kearns says.
Beckham’s own style is also seen in the collection, he says.
“David has an effortless style, whether it is formal or casual. What we want to do is to put that easiness into every piece,” Kearns says.
Known for his impeccable style, Beckham says he also has moments — when he thinks he should not have worn certain pieces. But for him, the key to finding style is simple.
“It is to be true to yourself. Don’t try to be somebody else. Wear what you love and what you feel comfortable with. It is one of the things I have always believed in.”
His wife, former Spice Girl Victoria Beckham, who owns her own namesake label, has been one of his allies in the fashion business.
“Obviously Victoria has got a very busy and successful business. We talk to each other about both businesses. She kind of lets me get on with mine and I let her get on with hers.”
His oldest son Brooklyn Beckham, who is now 18, is also very fashion-conscious.
“That is one great thing about having young children. I have an 18-year-old boy who wears Kent & Curwen probably every single day. Before I wear a piece, he has already gone to my wardrobe and taken it. That is how you get to know what youngsters want to wear.”